UKGC Publishes Findings of its First Co-creation Workshop
The UK Gambling Commission (UKGC) has published the findings and recommendations of its first Co-creation Workshop. The UKGC Workshop heard feedback from marketing leaders with regards to complying with new UK advertising requirements related to promotions, terms-&-conditions and customer interactions.
The Commission notes that it has been a disruptive year for marketing teams adjusting to the industry’s mandatory whistle-to-whistle advertising ban on sports broadcasts.
The event saw UK marketing agency INDICIA present guidance on “developing successful, non-gambling customer-centric advertising campaigns.”
Providing external perspectives, UK consumer research group 2CV presented findings on their study “How Gambling Fits into People’s Lives.”
Closing its update, the UKGC confirms that it will maintain its Marketing Workshop event for next year.