Gisele Bündchen will serve as a special advisor to online betting company DraftKings
DraftKings announced that former supermodel Gisele Bündchen will serve as a special advisor to CEO and the Boston-based sports gaming and technology company’s board of directors.
The announcement coincides with Earth Day. “Its very important for successful corporations to make the necessary shifts in ESG initiatives to truly make a difference on a global level,” Bündchen said.
“In today’s world, it isn’t enough for companies to just be successful financially. Companies have to be successful in all areas, including social impact and sustainability initiatives that impact the future for all of us around the world.”
People may wonder how can a company that offers daily fantasy sports and sports betting practice sustainability. In working with Bündchen, the company has established a goal of planting 1 million trees by Earth Day 2021.
To achieve the goal, DraftKings has set up charity daily fantasy games and free-to-play sports pools. The company is also working with the Arbor Day Foundation to plant the first 100,000 trees, with some of those being planted in California, Florida, Michigan, Oregon, Vermont, and Virginia.
Bündchen is not the first high-profile to join DraftKings
Conspicuously absent from the DraftKings release was any mention of Bündchen’s husband, Tom Brady. The legendary NFL quarterback has won a record seven Super Bowls, including this year’s championship at age 43.
Bündchen, 40, is not the first high-profile individual to join DraftKings. Last September, Michael Jordan became a special advisor to the company’s board after the he and current Charlotte Hornets owner took on an equity stake with the company.
In February, DraftKings brought on baseball’s ironman Cal Ripken Jr. to also serve as an advisor to the board. In particular, he’s helping with company strategy, product development and marketing. Like Jordan, the former Orioles shortstop and hall of famer also has an equity stake in the company.
Editing by Rachel Hu